Marketing Communications: A Brand Narrative Approach
Welcome to the Marketing Communications Blog and companion site for Marketing Communications: A Brand Narrative Approach. The site is a comprehensive online resource designed to provide useful supplementary materials to both lecturers and students teaching or studying Marketing Communications.
The site aims to be interactive – See the illustrative 60 page glossary explaining all current terminology and crucial communication concepts; a unique CAMPAIGN model planning framework and full component explanations; and a regular blog to encourage participation in the conversation on all the latest brand and marketing communications developments.
LATEST BLOG
YouTube as a Recruitment Tool – British Airlines
BA is hoping to recruit over 800 pilots in its largest recruitment drive of the decade. The recruitment drive is focused on the YouTube Video. The campaign will be attracting trainee pilots through the British Airways Future Pilot Programme, pilots from other airlines and those pilots that have served in the armed forces. Click on […]
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