Cravendale - Muppets
In association with Disney the latest Muppet movie was launched in the US in October 2011 and is to be released this week in the UK. Along with cinema exposure, what kind of marketing have the Muppets done, and do they need to in order to succeed in the UK…?
Hollywood blockbusters tend to promote themselves as a result of the sheer volume of exposure leading up to the release in cinemas; however this often occurs in the films home territory, in this case the US. What are the implications of not marketing through traditional channels to other countries and what can brands do to help this…?
Everyone knows who the Muppets are. The long standing brand is well established not only in the states, but in the UK as well. This has not deterred the organisation from conducting marketing through TV advertising, by featuring characters such as Kermit and Pepe in the latest Cravendale advert as brand ambassadors for the milk that is long lasting, this promotes brand awareness among the British public and viewers are made aware of the new movie coming to the big screen this week. The marketing activity is also continued on the packaging of Cravendale in stores throughout the country, and the Muppets are on the website!
Click here to view this amusing ad.
Tags: cravendale, marketing, marketing communications, marketing communications a brand narrative approach, marketing communications textbook, marketing strategy, muppets, muppets movie