Samsung has launched their exciting new logo today. This logo will be used on all Olympic 2012 campaigns and advertising leading up to the games. The image featured here includes the strap-line ‘Olympic Torch Relay Presenting Partner’ which exposes their sponsorship at the event. Are there any other phone networks that are supported by the Olympics…?
Although there are many brands from many different industries who are ‘domestic partners’ of the games, Samsung are standing out above the crowd with the launch of their mobile app’ this month as well as the launch of the Olympic edition smartphone. This is a good example of the right product for the right industry. As thousands of British people did not manage to get any tickets to the games, being able to view live events and feel as though they are engaging with the events through the smartphone seems like a good scheme. The idea is that the experience for users will be as if they are part of the games. At least this will be the pitch from Samsung, in reality I think I would rather be there!
With the rise in mobile applications, Samsung are in a good position to use this in relation to the events- the perfect partner and in the eyes of Olympic organisers, Samsung will leave people ‘better connected…’,or is that BT?! This is just one of the brands many campaigns leading up to the games in 2012, with a mixture of events promoting their involvement in the Olympic Torch Relay event and in employing an iconic brand ambassador, who could that be…?!