It seems businesses are not utilizing Twitter…recent stats show that only 25% of Twitter users follow a brand compared to 40% of Facebook users, a report from Marketing Week recommends that brands should do more on Twitter to offer their users an incentive for following them.Â Â So why are businesses adopting strong Facebook marketing strategies and not making use of the benefits that Twitter has to offer…?
It is clear that Facebook and Twitter offer different benefits and that both have proven successes on marketing campaigns, however the success of a campaign is determined by the nature of the product.Â Â Controversial coverage from yahoo news reports common questions posed by social network leaders such as;Â Â â€œAre Facebook Likes social proof of anything other than mass opinionâ€.Â Â Is Facebook therefore more suited to campaigns that are socially driven such as, special events?
An interesting case study on Burger Kingsâ€™s approach to campaigning on Facebook, TheÂ Burger Kingâ€™s â€˜Whopper Sacrificeâ€™ can be found in Chapter 13 ofÂ Marketing Communications: A Brand Narrative Approach (page 355).Â Â Surprisingly consumers sacrificed friends for burgers- hilarious report on what was a really successful, however short term marketing strategy for Burger King, what next!
Apparently if you want to get feedback from your customers, use Twitter. Only one in ten of users tend to update their Facebook status each day, the majority of Twitter users tweet daily, and throughout the day. It is clear that both sites have benefits that are useful for businesses in different ways and that is important that marketing embrace these opportunities. â€“Even the royal family are embracing the new digital age…!