Archive for the ‘2012 Olympics’ Category

Supporting The Olympics – Its All About The Kids!

Tuesday, July 26th, 2011

We have seen in recent blogs many of the top brands are jumping on the band wagon of the Olympics 2012.  From brands such as Samsung to tasty brands such as Cadbury. McDonalds are amongst the list of partners as the key food provider at the events!

Ironically, McDonald’s are about to launch a global campaign to encourage kids to stay active, using local campaigns promoting balanced diets to children across the country.  McDonald’s is one of the key commercial partners supporting the Olympics and in return gets to launch FOUR restaurants  at the events next April, one of which is the brands biggest restaurant ever, another being  located in the Athletes village!

In supporting the 2012 Olympics McDonalds are maintaining their strong position in the market.  According to a recent report from Marketing Magazine the fast McDonalds Supporting London 2012 - Marketing Commsfood outlet will be the only branded food retailer serving thousands of Big Macs and fries over the four week period…probably not good before a run but I expect ‘Joe public’ will be appreciative!

Marketing Week show that research indicates that two thirds of attendees will take their to children to the games and McDonalds expect to satisfy this demand.  McDonalds are striving to promote their milk, fruit and vegetables content within their ‘Happy Meals’.  McDonalds are attempting to push the brand as a long standing supporter of the Olympic Games across the world, whilst promoting the idea that young people need to get active and get involved…!

Samsung Strengthen Brand in UK

Monday, June 20th, 2011

Samsung Logo 2012 OlympicsSamsung has launched their exciting new logo today. This logo will be used on all Olympic 2012 campaigns and advertising leading up to the games.  The image featured here includes the strap-line ‘Olympic Torch Relay Presenting Partner’ which exposes their sponsorship at the event.  Are there any other phone networks that are supported by the Olympics…?

Although there are many brands from many different industries who are ‘domestic partners’ of the games, Samsung are standing out above the crowd with the launch of their mobile app’ this month as well as the launch of the Olympic edition smartphone.  This is a good example of the right product for the right industry. As thousands of British people did not manage to get any tickets to the games, being able to view live events and feel as though they are engaging with the events through the smartphone seems like a good scheme.  The idea is that the experience for users will be as if they are part of the games.  At least this will be the pitch from Samsung, in reality I think I would rather be there!

With the rise in mobile applications, Samsung are in a good position to use this in relation to the events- the perfect partner and in the eyes of Olympic organisers, Samsung will leave people ‘better connected…’,or is that BT?!  This is just one of the brands many campaigns leading up to the games in 2012, with a mixture of events promoting their involvement in the Olympic Torch Relay event and in employing an iconic brand ambassador, who could that be…?!