The period leading up to the launch of the new iphone has had implications on investors resulting in a 6% drop last night after missing the sales expectations for the third quarter. Investors are reported to be disappointed with the results, however, when looking into the period between the last model launch and the most recent iphone 4S launch, sales dipped due to consumers anticipating the arrival of the revolutionary iphone 5 product. Is this news really relevant in the grand scheme of things? We doubt it!
Although the reports demonstrate a decrease in revenue, there is a clear explanation as to why. The reports from sales of the new model show that the new 4S sold more than 4 million units in three days, not bad really. To reassure other investors of the iphone’s position in the market the chief executive officer, Tim Cook projected that they will set an all-time record for December sales of the iphone.
As with all new technology based products there was much criticism of the new iphone model. Typically statements such as, ‘it’s not innovative enough’, ‘the new model looks exactly the same’, are the types of comments that initially came from consumers, however as users upgrade to the new model and start to use the device, their opinions change and they establish the new capabilities of the new version. A comment recently, post launch, is a great example of how inaccurate, or irrelevant perhaps, industry expert’s comments can be when looking at the sales of the new model…BlisMobile’s chief executive Greg Isbister believes that even though there are improved internal features it will not significantly impact Apple’s market share because it has not got enough “hype and excitement – it looks identical, which doesn’t get people as excited.” Sorry who and what is BlisMobile?!!
There will be a method to Apple’s madness…we look forward to them revealing their new computer software and additional products to accompany the new iphone, which let’s face it will be a must have for Christmas for current iphone users…!