Introducing …‘FROCKTOBER’…! -If you haven’t already heard about it then get on board now! Cancer Research are launching the campaign in time for October, new name: Frocktober, as a way of getting the public to host glamorous events to get dressed up for. Participants in these events are then encouraged to donate just £5. This is a development from the ‘Movember’ fundraising campaign which focuses on raising money for men’s health and prostate cancer, by getting men to grow moustaches.
Cancer Research UK are looking to branch out to the female population with yet another revolutionary fundraising idea that not only raises money, but gets women feeling good about themselves. According to Marketing Week, the campaign will involve the charity sending “handbag” packs to participants hosting the events which will include advice about what kind of event to host and posters to help promote the events etc…
With a view to increasing awareness, Cancer Research UK will continue to promote events through social media sites such as Facebook. The campaign homepage has already generated $8,145.00 worth of funds, and with the integration of Facebook this will dramatically increase as we approach October.
Community driven fundraising is becoming increasingly apparent with charities. We discussed the partnership between M&S and Oxfam last month. Oxfam’s more recent strategy to steer away from traditional advertising campaigns, include partnerships with university RAG (Raise and Give) groups. The objective here is to get students to travel around four European cities whilst completing different challenges in order to raise money.
To find out more and order your pack today, please visit http://www.facebook.com/.